b-design: a marketing design firm

creative process
...1... RESEARCH	Establishing background and current situation in order to craft a creative blueprint. Compile all information pertaining to client (existing marketing materials, product marketing plan, past research, etc.); review competitors' marketing efforts, and interview client to establish the project goals and objectives.
...2... INVESTIGATION	After analyzing the problem, we map out potential creative solutions. Draw upon our experience and inspirations to come upwith a broad range of concepts.
...3... DEVELOPMENT	Taking the most promising concepts and developing them further. At this point, client feedback is essential to confirm that we have accurately interpreted their initial input. Several of the concepts will resonate with the client as "on the mark." We continue this process until one concept is the clear choice.
...4... IMPLEMENTATION	Completion of the project as agreed upon. Ensuring that the quality of the crafsmanship is implemented throughout the final production step is as important as the initial creative steps.
...5... FOLLOW THROUGH	After the project is completed, we conduct a 'project wrap' interview with the client to make sure that the project has met the stated goals. This is often a brainstorming session in which ideas for Phase II projects are generated.